Summer and ice cream go together like lamb and tuna fish, so obviously I was excited to do a shoot for Haagan-Dazs to feature their rum raisin flavor. You might not be able to tell by the pictures, but shooting ice cream in South Florida during the summer is a lot harder then it looks. Below are some of my favorites from the shoot.
Alaska Airlines/July 11th, 2016
In an effort to promote their service to Fort Lauderdale, Alaska Airlines was in need of lifestyle images of activities young millennials participate when visiting the area. This shoot was a breeze considering the amount of people that I host in the downtown area seems endless. Below are some of my favorite photos from the shoot.
Go Brightline / June 12th, 2016
Go Brightline is a exciting new express train service that is reinvigorating a century old railway to connect the cities of Miami, Fort Lauderdale, and West Palm Beach, with a Phase Two expansion to Orlando. I was asked to portray activities located on Las Olas Boulevard while integrating their signature color scheme of bright yellow. Below are some of my favorites from the shoot, including a shot that featured on their summer marketing launch.
Zephyr hills Water / June 21st, 2016
This summer was a busy one. It started off with this fun shoot with Zephyrhills Water, and the launch of their new branding. Being a South Florida native I basically came out the womb chugging this brand, so I jumped at the opportunity to showcase all the activities where this product goes hand in hand. Thank you to everyone who made this shoot possible. Here are some of my favorites from the shoot.
Reginald Ellison / Saxophonist / July 4th, 2016
Over the holiday weekend I received a phone call at about 11:21 pm Saturday night. In todays society I was surprised just to receive a phone call, and assumed it would be a pocket dial with loud music and screams coming on the other end taking in to account that the person had the next day off. Quite the contrary, it was a client of mine who I did some video work for in the past calling for hail marry in the fourth quarter with six seconds left on the clock. His request? He wanted to do something for the Fourth of July on Monday and had a very creative concept that I couldn't turn down.
Reginald Ellison a try-county saxophonist couldn't help but become overwhelmed with recent news stories and felt it ironic that for a weekend society can forget its issues and celebrate as a whole rather then divided. With that he made a musical decision to play the National Anthem, except this time in a minor key. So after he spent Sunday afternoon in the studio recording his rendition, we met in West Palm and let me take creative control.
I have to say it was an honor to be apart of this project, and it truly humbles me to receive the responsibility to bring his ideas to fruition.
Cuffed Design / May 14th, 2016
A couple of Saturdays ago, I had the luxury of working with Cuffed Design and their custom leather goods. Through collaboration with Monarch's Cut & Shave, we were able to facilitate a fun and exciting lifestyle shoot utilizing the urban aesthetics of the Fat Village community, located in Downtown Fort Lauderdale. Besides the early summer heat, and constant change of lighting due to sporadic storm clouds, the shoot turned out to be very enjoyable. Below are a handful of my favorite takes from the shoot.
